Support Small Business on Small Business Saturday
November 26, 2025

Support Small Business on Small Business Saturday

Small Business Saturday is just one day, but supporting small businesses is a good idea any time of year! The greater Sacramento area has hundreds of small, locally owned businesses that need support, especially during the holiday season. 

Sure, you can find everything under the sun at big-box stores and corporate retailers. You’ll probably even find some great deals, especially on Black Friday. But why not consider shopping locally instead? The greater Sacramento area has hundreds of small, local businesses that depend on their communities to succeed. Plus, they offer gifts you won’t find anywhere else!

Held annually the Saturday after Thanksgiving, Small Business Saturday brings attention to the importance of small businesses and encourages shoppers to spend their money locally. Shopping locally has the following benefits:

  • Preserves community character. Who doesn’t love strolling through a charming town browsing through unique shops?
  • Reduces environmental impact. Many locally owned shops sell locally made goods — reducing long supply chains and long-distance shipping.
  • Strengthens the local economy. Money spent at a local shop stays in the community, meaning you’re investing in the place you live. 

 One of the best reasons to shop local is that everyone on your list will receive a thoughtful, one-of-a-kind gift that’s not made in an overseas factory. And shopping locally isn’t just a good idea on Small Business Saturday; it’s a good idea any time of year. So, whether you’re searching for gifts for friends or family — or even yourself — following are some of the best locally owned businesses in the greater Sacramento area.

 Superbum | East Sacramento

This fun and funky family-run shop in East Sacramento brings together the best of two worlds: vintage clothing and locally made goods. In fact, they house more than 30 local vendors under one roof, who produce jewelry, candles, ceramics and more. Plus, they were just named Sacramento’s Favorite Vintage Clothing Store and Boutique Shop!

 Superette Market | Land Park

This charming market in Land Park touts itself as having “everything you need for a great gathering.” They focus on gourmet food items for effortless entertaining, including tinned fish, oils and vinegars, and charcuterie. But they also have gift items as well, such as cookbooks, glassware and tote bags.

 The Pick It Fence | Cameron Park

Photo Courtesy of The Pick It Fence

This cozy, locally owned boutique offers a charming mix of home decor, furniture, gifts, and repurposed antiques. If you’re looking for shabby-chic home décor, handmade specialty items, or holiday decorations, this is the place for you.

 The Artery | Davis

This long-running cooperative has work by more than 60 regional artists. You’ll find everything from ceramics to woodworking, paintings to jewelry. Everything is for sale, so you’ll be sure to gift a one-of-a-kind item made by a local artist.  

 Constellation Marketplace | Downtown Sacramento

Located in the Arthouse on R Street in Downtown Sacramento, Constellation Marketplace offers a curated collection of locally produced, handmade goods. You’ll find everything from jewelry to stationery, clothing to ceramics, and everything in between. Named Sacramento’s Favorite Place to Buy a Gift, they also host how-to workshops, such as making your own crossbody bag and making your own Christmas earrings.

 Martin Mattox Mercantile | Auburn

Located in Auburn, this modern mercantile has a rugged Gold Country feel. They sell clothing for both men and women, apothecaries such as candles and cologne, and hand-crafted jewelry. They also offer gourmet food items such as artisan mixers and candy.

 Hey Daisy Studio | Curtis Park

Photo Courtesy of Hey Daisy Studio

This adorable shop-slash-creative space in Curtis Park has a unique selection of gift items for the young women on your list. Favorites include glassware printed with unique designs such as cats and daisies, accessories such as keychains and stickers, and cute greeting cards. They also host hands-on workshops, such as perfume making and cookie decorating.

 Love to Death | Placerville

Originally founded in San Francisco, this gothic shop brings dark elegance to Placerville’s Main Street. It’s chock full of Victorian-style décor, handcrafted jewelry, antiques and oddities.

 Avid & Co. | Davis

Board games, puzzles, plushies, and art supplies are just a few of the things you’ll find at this charming toy shop in Davis. It’s known for its high-quality, education-focused products, most of which are sustainably made and ethically sourced.

 The Hen House | Lincoln

This unique vintage-antique shop is full of repurposed, one-of-a-kind treasures, from antique décor to quirky collectibles. The store leans into its historic charm, offering furniture, small decorative items, and nostalgic gifts. They also have novelty items like trucker caps and socks.

 Mas Bueno | Midtown & West Sacramento

Mas Bueno is a curated fashion boutique that specializes in high-quality, ethically sourced brands. Dresses, denim, outerwear, T-shirts — you name it, they’ve got it. They also have a large selection of accessories, including jewelry, hats and sunglasses, some of which are made from local artisans.

Nibblers Popcorn Co. | El Dorado Hills

Photo Courtesy of Nibblers Popcorn Co.

Think popcorn is just butter and salt? Think again! This specialty shop in El Dorado hills has more than 60 flavors of small-batch, artisan popcorn, all made fresh in house. They have both savory flavors (like dill pickle and Buffalo wing) and sweet flavors (like blackberry and Oreo). Plus, they stock old-timey candy and offer gift baskets.

 Embellish Décor & Gifts | Woodland

This curated boutique specializes in unique home décor and stylish gifts. They have tons of holiday décor available, as well as jewelry, candles, gourmet food and children’s items.

 Sandalwood House for Cooks | Auburn

If you’ve got a home cook on your list, this specialty kitchen store in Auburn deserves a visit. They have everything imaginable, from high-end cookware and cutlery to barware and linens. You’ll also find locally-made items such as cutting boards and bowls.

 Rod Works | Folsom

Photo Courtesy of Rod Works Home Decor

If you’re looking for elevated home décor items, this shop in Folsom is a good bet. They have a large selection of holiday décor, including ornaments, tableware, and candles. They also offer table linens and ceramics — everything you need for a refined home.

 Bliss Marketplace | Various Locations

With locations in Sacramento, Roseville and Rancho Cordova, there’s bound to be a Bliss in your neighborhood. The massive emporiums are part vintage, part antique, and part locally made goods. Woodwork, clothing, pottery, and home décor are a few of the items you’ll find here, all made by local makers.

 Fine Eye Gallery | Winters

This gallery in Winters features handcrafted art and collectibles. In fact, you’ll find a range of products here, from ceramics to ironwork, beauty products to ornaments. Their aesthetic leans whimsical yet refined, making it a perfect place for meaningful, artful gifts.

 Rock Hill Boutique | Roseville

This family-owned boutique in Roseville has an eclectic collection of curated gifts. You’ll find everything from clothing to jewelry, handbags to hats. They also offer novelty items such as pillow covers, wall art, and magnets.

 Shop Local This Holiday Season in Sacramento

Whether you’re shopping for others or for yourself, your purchases this holiday season can make a huge impact on your community. Shopping small means you’re strengthening your community while ensuring everyone on your list receives a thoughtful, one-of-a-kind gift. On Small Business Saturday and beyond, it’s important to support those small businesses that make our communities vibrant.

 

 

 

 

 

 

Category Neighborhood Guides

Windermere Signature Properties

With the California Local blog, Windermere Signature Properties strives to deliver the most valuable information to both home buyers and sellers while highlighting our favorite local gems that make Sacramento the best place to live in California. DRE# 00182401